One of the more underused capabilities of PPC Ads is using them to make data-driven business decisions. When structured correctly, PPC Ads act as a real-time focus group, without many of the biases that live focus groups have. Essentially, averages of the initial response rate (click through rate), and conversion rates (ad click to contact form or purchase, phone call or other desired action) help businesses plan and act based on real data through their website instead of no testing, or hypothetical projections from a much smaller focus group.

Depending on seasonality, population, and other factors, a test of the tactics below usually takes between 4 to 12 weeks. Your project can involve one or combination of the example categories below.

Local service considering expanding or changing its service area: Running ads before purchasing vehicles, hiring personnel, opening additional locations or making geographic changes can provide vital data. This data helps confirm or refute estimates of the response rates, leads and other conversion actions that ads can be generate. The area can be defined as a radius around your physical location, zip code lists, counties, metro areas etc.

For a company considering adding a new product, service, or line extension, we can run ads to confirm a concept and measure conversion rates as part of your decision-making process. If your product or service is not ready, a survey, useful e-book, newsletter or pre-sale opt-ins, etc. can be used instead to gauge customer interest and conversion rate.

If you are considering creating a new brand or doing a rebrand, you can provide us with the short list of domains, and we can test them against each other to help confirm which ones that gets the best initial response (click-through rate) and secondary response (conversion rate).

Despite all recommendations on this topic, the websites of way too many businesses still have slow loading site and page speed. This is especially true on mobile devices, which can be up to 2/3 or more of your total traffic. To test the potential impact of having a faster site, your webmaster can provide A and B versions of the slower and improved landing pages. We design and run a test to demonstrate how many more leads or purchases you will receive from the faster version.