Internet use continues to be increasingly mobile, and mobile use is increasingly done on apps. Customers expect superior mobile experiences, and these can be achieved through a well-designed and promoted app.
For those planning to build or rebuild their app to maximize success for B2B or B2C customers, it is crucial have a fast-loading app. To generate customer leads or ecommerce purchases, other key elements of an App include optimum usability, analytics, and conversion tracking.
App ads campaigns from Google use machine learning optimizations that focus on specific actions in your customer’s journey. These ads can appear across multiple Google properties, including Google Search results pages, Google Play, YouTube, and Gmail.
Like most Google Ad smart campaign types, App ads have a threshold of conversion actions needed per month to optimize around. There is no specific traffic budget amount required, and the conversion rates vary due to many factors. As a practical matter, and depending on conversion rates, the minimum daily budget for an app specific campaign needs to be ~$500per day for an Android app campaign, and the same or a bit higher for iOS. If smaller scale is needed, there is another choice: apps can be promoted as an ad extension to other primary types of Google ad campaigns such as Search and Performance Max.
Our agency has the skills, training, experience and support needed for lead generation and/or ecommerce.
If your company has a mobile app that is not getting the traffic, leads or purchases you need, contact us. We are glad to provide a complimentary mobile app advertising audit and call to discuss your needs and next steps.
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