Blog

This post is about a geeky — but important and often overlooked — tactical aspect of PPC management. Rarely do advertisers have unlimited ad budgets, even if they get a very high return on their ad spend, or great cash flow. Rather, most businesses have a fixed, planned maximum budget. And even if their business model...Read More

Sometimes to make a point, it helps to use examples from other industries. Today, to help explain PPC ads, I’ll borrow an example from a legal description of real property. Have you ever tried to read a township, range, and section legal description for real property? Or find one on a map? At first glance, these are...Read More

After being in central Austin for 9+ years, TopSide Media has moved to Round Rock Texas. Our new address: P.O. Box 27 McNeil, TX 78651 From our new location, TopSide Media will continue to provide top notch search marketing and PPC management services to clients in Austin, Round Rock and nationwide.Read More

While driving traffic from search engine ads to our advertisers’ websites, we get to learn a lot about our clients and related issues that arise. One issue we see far too often is confusion about what part(s) of their website our clients own vs. unknowingly “rent” from a third party. This can happen to any type...Read More

Most previous TopSide blog posts cover technical features of search engine marketing or measuring of phone calls from web traffic. Although one idea in this blog came from a technical tool we use in online ads, negative keywords, you’ll find today’s post different. Rather than a technical article, today’s post is a combination of observations and...Read More