This is a follow-up article to our article titled: Measuring and Bidding on Value from Leads. Our goal for this article is to provide a high-level overview of benefits — enough for a marketing manager or business owner to direct their internal team or agency to take appropriate action on secondary conversion tracking and integration....Read More

Summary: Our last article was about “Service Ecommerce”. Today’s article helps business owners and advertisers understand how to enhance and transform the lead generation process so that it functions more like product ecommerce.  Your possible benefits: smarter bidding, get more leads and revenue from the same budget, or lower your budget and maintain your current...Read More