Blog

This is a follow-up article to our article titled: Measuring and Bidding on Value from Leads. Our goal for this article is to provide a high-level overview of benefits — enough for a marketing manager or business owner to direct their internal team or agency to take appropriate action on secondary conversion tracking and integration. Summary...Read More

Summary: Our last article was about “Service Ecommerce”. Today’s article helps business owners and advertisers understand how to enhance and transform the lead generation process so that it functions more like product ecommerce.  Your possible benefits: smarter bidding, get more leads and revenue from the same budget, or lower your budget and maintain your current lead...Read More

How Service Businesses Get the Upside Without the Wreckage Not all website visits or leads are equal. Your service business lives on booked appointments, reservations, completed jobs, and repeat buyers. AI can help you get more of those — or quietly damage your brand and margins if it runs without guardrails. The opportunity is AI‑driven performance...Read More

This is the second in a three-article series on business basics and digital advertising. In this article, we will apply principles learned from our sales experience before and after launching our agency more than 15 years ago. We will include examples to explain the points raised. Just because a discount can be done does not automatically...Read More

This is the first article in a three-part series on business basics, and how the apply to digital advertising. When we began our agency in 2005, some of the best advice we received was this: the first goal of business is to stay in business. And, to stay in business: have a plan, and avoid blunders....Read More